PUBLISHING SERVICES UNDER ONE ROOF
Welcome to the Publishing Services site
Publishing Services, set up by former Faber non-fiction director Susanne McDadd and
run as a 'virtual' office, offers services for independent publishers and organisations. We take on the
occasional media-friendly author for partnership publishing.
Central Books handles distribution and Signature Book Services sales representation.
Our approach is that book publishing is a saturated marketplace where not everyone
is able to secure coverage on Richard & Judy, Life in the Day of, a place at the Hay Festival or inclusion in an expensive booktrade Christmas promotion. We target these outlets if relevant to the book, we aim to cover
much less glamorous - but perhaps longer-term - bases as well.
The online and digital revolutions has opened up opportunities for authors, and the
profileration of media outlets means that anyone with time (eg for research, angling the pitch)
has the means to compete alongside the conglomerates.
The Spring 2008 Publishing Services seminars for The Society of Authors highlighted these fundamental points:
- Publicity is not an end in itself but needs to be integrated with sales.
- When authors and publishers work together,
opportunities are enhanced. Above all flexibility and a no-blame policy are
key - as publishing is an art not a science
- We live in a culture with increasingly short attention spans. Therefore
preparation - the book, the blurbs and other promotional materials - is key.
Marketing encompasses how a book looks and feels, as well as how it is
- Online marketing is an increasingly important part of the mix.
And finally - NEVER GIVE UP!
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